Privacy Policy
Effective date: October 24, 2026
Atlas Equipment LLC ("Atlas," "we," "our") respects the privacy of website visitors, customers, and people who reserve equipment. This policy explains what information may be collected through the Atlas website, our contact and reservation forms, and payment pages operated by service providers.
1. Information we collect
When you contact us, request a quote, place an order or make a reservation, we may collect your name, email address, telephone number, billing or delivery address, equipment preferences, order or reservation details, correspondence and transaction records. Our website and technology providers may also process browser, device, IP-address, cookie and usage information as needed to operate, secure and improve their services.
2. Payments
Online payments may be processed by Zoho Payments and/or other payment processors identified at checkout. Atlas generally receives transaction status, payment amount, customer identifiers and relevant payment details, but does not need to store full payment-card numbers in its website records. Payment providers process information under their own privacy terms and security practices.
3. How we use information
We use personal information to respond to inquiries; provide quotes and customer service; create reservations, invoices and sales records; process or reconcile payments and refunds; coordinate equipment arrivals and deliveries; protect against fraud; maintain legally required records; and operate and improve our website. We may send service-related messages about an order or reservation. Promotional messages, where sent, will be subject to applicable consent and unsubscribe requirements.
4. Sharing
Information may be shared when reasonably necessary with payment processors, website hosting and technology providers, accounting and customer-management services, transportation and delivery providers, professional advisers, and government authorities where legally required. We do not authorize these providers to use the information beyond providing their services or other legally permitted purposes.
5. Cookies and analytics
Our site and providers may use necessary cookies and may use analytics or advertising tools. Available cookie choices depend on the technologies actually deployed.
6. Retention and security
We retain information for as long as reasonably needed to provide services, administer reservations and sales, maintain tax and business records, resolve disputes and meet legal obligations. We use reasonable administrative and technical safeguards, but no Internet transmission or storage system can be guaranteed perfectly secure.
7. Your choices and requests
You may contact Atlas to ask about information associated with your reservation, correct inaccurate details, or request deletion where legally available. Some records must be retained for tax, transaction, fraud-prevention or other lawful reasons. Applicable state privacy laws may provide additional rights depending on your location and the nature of our processing.
8. Third-party websites and changes
Our website may link to independent sites and payment-provider pages, which have their own privacy practices. We may update this policy as our services or legal requirements change. The updated policy will be posted with a revised effective date.
9. Contact
For privacy questions or requests, contact: